What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of creating or improving content to make sure it shows up as high as possible in web search results for the right keywords (in the case of personal SEO, Your Name).

1. Why Is Personal SEO Important?

Every time someone conducts an online search, search engines like, Google and Bing, use complex algorithms with hundreds of factors to make sure the most relevant results show up highest—but sometimes they make mistakes.

You probably know somebody who has made an entire personal website, yet it may not show up on the first page of search results for their name. There are a number of factors that could result in poor results, such as a poorly structured page, which makes it difficult for the search engine to understand. Other times, the site does not seem as credible as it actually is. Worst of all, sometimes the search engine isn’t even aware the content exists. From Smart-Reputation we will solve that problem, because your name or brand we will have the more advanced SEO technology on Internet.